Established 2023
The “Head Down Eyes Up” mentality was born during multi-Platinum entertainer Chase Rice’s junior year at the University of North Carolina. After being injured during the opening game of a football season where he was poised to become a breakout star, Rice was left with an ankle that needed rehab and a heart and mind that were crushed. While rehabbing his ankle injury, he caught his reflection in the mirror to see himself in a way he never had before: his head was down, but his eyes were up – ready to do everything he could to fight for success and redemption.
From that day on, “Head Down, Eyes Up… Keep Going” became Rice’s personal motto, eventually developing into the charitable Head Down Eyes Up Fund. Funded in part by his Head Down Eyes Up apparel brand and offering support by partnering with established nonprofit organizations, the Fund embraces the core values that define the HDEU mentality:
Inspiring people to “Keep Going” through extraordinarily difficult circumstances by keeping their head down and fighting every step of the way while focusing their vision on each individual challenge ahead.
Mission Statement:
The Head Down Eyes Up Fund is the charitable fund established by multi-Platinum entertainer Chase Rice. Driven by Rice’s personal motto, “Head Down, Eyes Up… Keep Going,” the Fund provides aid during times of need with a focus on children’s and veterans’ organizations and to support mental well-being.
